The UK’s leading, innovative recycling company, Advanced Sustainable Developments (ASD) is looking to place its first plant in the UK at Ellesmere Port in the North West of England.

ASD are in talks with Peel Environmental about locating at their 54-acre Protos site in Cheshire. The plant will use innovative technology to recycle PET plastic with a vision to ultimately work along the entire journey of a plastic bottle – from the distribution centre, to the stores, in the consumers hand, the disposal and ultimately the return of this material to our own processing facilities.

With a knowledge of local market insights, ASD North West have strategically chosen the region due to its forward thinking for sustainability illustrated in Greater Manchester’s 5-Year Environment Plan and Liverpool’s bid to become the world’s first climate positive city by the end of 2020.

ASD will be implementing proven technology in recycling PET plastic into food-grade materials. The business aims to address the micro and macro challenges facing the recycling industry here in the UK and want the UK to become a world leader in recycling, nurturing a transparent and open industry.

Ahmed Detta, CEO of ASD said: “We look forward to working in the North West and bringing our innovative technology to the region.  We hope the people of the North West will embrace the circular economy and work with us to make recycling a social norm and help make the UK a world leader in recycling. We hope to work with Peel Environmental, part of Peel L&P, who are aligned with our vision in creating and supporting innovative technology in the North West of England”.

Myles Kitcher from Peel Environmental said: ”Our vision for Protos has always been about using innovative technologies to create value from waste, recover resources and provide low carbon energy sources which then can be used on site and exported to the local area. The ASD technology could complement other developments at Protos which are looking to create a use from waste plastic and divert it from landfill.”

ASD hope to build relationships with organisations and charities in the North West to promote sustainability.


For more information please contact:

Becca Smith – / 07766522305

Suzi Smith – / 07766522306


Advanced Sustainable Developments (ASD)is transforming the PET plastics recycling industry through innovative recycling practises built on the ethos to create a transparent and sustainable circular economy.

ASD is building partnerships to form Special Purpose Vehicles (SPV’s) to develop, finance, construct and commission for production, high impact PET plastics recycling facilities.

ASD recognises that there must be consciousness and a reimagination of the recycling industry if we are to change our relationship with plastics.

ASD have developed intelligent recycling initiatives that will ultimately bring consumers, governments and operators to work towards a common goal, harnessed with full transparency of the recycling process.

About Peel Environmental and Protos

Peel Environmental, part of Peel Land and Property (Peel L&P), owns and develops waste infrastructure projects. It has achieved consent for a range of energy infrastructure schemes including a 35MW Energy from Waste plant at Protos in Cheshire, 21MW Energy from Waste plant and 250,000tpa AD and MRF in Glasgow; and a 20MW Energy Centre at Houghton Main, Barnsley. Peel works with investors, waste management companies, technology providers and contractors to secure a deliverable business model for each project.

Peel Environmental brought forward and consented the Protos development, previously known as Ince Resource Recovery Park. The 54ha (134 acres) development site has full outline planning consent and part detailed planning consent for general manufacturing and distribution uses (B1, B2 & B8), as well as a biomass facility and an Energy from Waste facility.  @ThisIsProtos

About Peel L&P – realising possibility.

We are an ambitious regeneration business with generations of history, heritage and expertise in our DNA. First established in 1971, Peel L&P is now responsible for some of the most transformational development projects in the UK today.

Owning and managing 12 million sq ft of property and 20,000 acres of land and water, our holdings are concentrated in the north west of England but we also own and manage significant assets throughout the UK with a total portfolio value of £2.6 billion.

As a part of the Peel Group; we are integral to a business that strives to make a positive impact on people’s lives. Our legacy matters. We take great pride in the outcomes we achieve, the people we work with, the way we go about our business and the transformational projects we deliver.

Our specialist teams have a proven track record in delivering high-quality, legacy projects across land, property, water and airspace. This includes airports, hotels, waterways, media hubs, event spaces, leisure facilities, retail, workspaces, residential development, industrial & logistical space, public realm, historic gardens and the renewable energy sector.

Peel L&P is an agile and ambitious business with a legacy of success for a long-term, sustainable future. We see possibility. We deliver transformation.